In the AI and robotics industries, there is a phenomena known as the “uncanny valley”: the observation that until a synthetically generated human is faultless, people will probably find it a little unsettling. We’re not quite out of the uncanny valley yet, but we’re getting there—and plenty of software businesses are developing practical applications for AI-generated human avatars in the interim.
Imagine having your very own digital twin, a lifelike avatar that speaks, gestures, and even displays your emotions without ever having to appear in front of a camera. This is no longer science fiction, thanks to the rise of AI-powered movie creation tools like Synthesia. In this blog, we’ll delve into the exciting realm of AI avatars and walk you through the process of creating your own with Synthesia.
One of these is Synthesia, which concentrates its AI video technology on enterprise use cases such as staff onboarding and training videos, which do not have the same high demands for hyper-realism as consumer entertainment videos.
To investigate Synthesia’s capabilities, I developed a series of videos utilizing various facets of its technology. While most people will not mistake these avatars for actual humans, Synthesia’s adaptability and potential for business application nevertheless surprised me.
Connecting Synthesia to Zapier allows you to make better use of all of these features. Then you can automate tasks such as making personalized Synthesia movies, delivering them to prospects, backing them up, and uploading them to your project management tool—all without requiring any manual work. Learn how to automate Synthesia or get started with one of these pre-built workflows.
Video content is king in today’s digital world. However, being on camera isn’t always easy or convenient. An AI avatar provides an appealing solution:
Get over your camera phobia: no more jitters or awkward pauses. Your avatar conveys your message with assurance and ease.
Increase engagement: AI avatars are naturally engaging, capturing users’ attention and making your content memorable.
Improve efficiency: Make videos on-demand without having to schedule studio sessions or worry about lighting and equipment.
Increase your reach: Create videos in numerous languages with various voices and avatars to appeal to a worldwide audience.
Be inventive: Experiment with various avatar styles, emotions, and settings to make memorable videos.
Synthesia is an easy-to-use tool for creating professional-quality videos using AI-powered avatars. It has a variety of features, including:
140+ ready-to-use avatars: Choose from a variety of characters in a variety of styles, ranging from realistic humans to cartoon figures.
Creating a unique avatar: To create a personalized digital twin, upload your own images or utilize the built-in avatar generator.
Text-to-speech: Simply type your script, and Synthesia’s artificial intelligence will generate realistic speech in over 130 languages and accents.
Lip-syncing: Your avatar’s lip movements will match the spoken audio exactly, delivering a completely realistic experience.
Emotions and gestures: To bring your avatar to life, add subtle facial expressions and hand gestures.
Backdrops and music: To create the ideal scene, choose from a choice of pre-designed backdrops or upload your own.
Editing software: Use features like scene transitions, text overlays, and soundtrack editing to customize your film.
Are you ready to embrace your inner digital self? Here’s how to use Synthesia to make your AI avatar:
1. Sign up for a free trial: Synthesia provides a free trial so you may try before you buy.
2. Select an avatar: Browse the extensive collection of pre-made avatars or use the avatar builder to create your own.
3. Create your script: What do you want your avatar to say? Create a compelling, concise, and engaging script.
4. Record your voice (optional): If you want your avatar to sound like you, use Synthesia’s recording tool to record your voice-over.
5. Edit and customize: Adjust your video’s lip-syncing, emotions, gestures, and background choices.
6. Produce and download: When you’re finished, click “Generate” to see your AI avatar come to life! You may then save your film in a variety of formats to share on social media, embed it on your website, or use it in any other creative way you can think of.
Here are some more tips to make your AI avatar video truly stand out:
Pay attention to audio quality: Clear, crisp audio is crucial for a professional appearance. Use a good microphone or a studio-grade headset.
Keep it brief: Short, compelling videos perform better. Aim for 2-3 minutes per video.
Tell a story: Create a narrative arc with a beginning, middle, and end using your script. This will keep viewers interested.
Use intriguing backgrounds and pictures to supplement your avatar’s message.
Experiment and enjoy yourself! Don’t be scared to experiment with new styles and settings. The options are limitless.
Creating a basic AI avatar is only the first step. For sophisticated users, Synthesia includes a plethora of advanced capabilities such as:
Clothing and accessories made to order: Dress your avatar to reflect your company’s or personal flair.
Animations and scene transitions: To keep your video going smoothly, use dynamic transitions between scenes.
Integration of a green screen: For a more immersive experience, place your avatar over real-world footage.
A video with many avatars: Create
Is Synthesia ideal, and does it avoid the Uncanny Valley? Not yet. However, it is a powerful instrument that meets a real need for businesses. In the meantime, AI avatars and text-to-speech technology are improving rapidly. It is difficult to avoid the conclusion that the Synthesia team may be correct in its prediction: “In the not-too-distant future, synthetic media will replace the need for physical cameras and complex video editing tasks.”
Synthesia’s pricing may appear steep: the Starter plan, which costs $29 per month, allows you to create only 10 minutes of film per month. Meanwhile, the $89/month Creator plan includes 30 minutes of video every month. However, firms that will save money by employing Synthesia should be able to readily justify these costs.